Tuesday, September 17, 2013

Quality Canvas

I have been in this industry for quite awhile and have lived through its ups and more recent downs.  To get through those down times I've seen many different strategies to staying around and being viable.

 Some have been lucky enough to cruise through on name recognition alone.  Enough people know who they are so buy their products.  Others have turned to using more price friendly raw materials therefor sacrificing quality and to some degree their reputation as a high quality producer.  

We did not do either of those things.  We invested in our customers.  We provide such a high level of quality, service, and a true understanding of their needs by listening to them, they tell their friends, family, and that guy in the lake who asked where to buy one.  

We continue to listen to the needs of our customers and potential customers.  We watch the industry and its changes closely and adapt to them.  We are boaters too and treat every product we make and sell as if it where going on our boat.

Take some time to compare our products to our competitors.  Ask questions, demand better.  We are Northstar Products and we will lead you to better quality Bimini tops.

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